When it comes to being catchy and drawing in potential customers and clients, it’s important to be certain that you’re finding the perfect name for your products. While this might sound like a fast and simple process, sometimes it’s anything but.
But this is where we come into play! We’re going to tell you our top three tips that we’ve learned over the past 7 years from the dozens of products that we’ve created, listed, and sold. (and even revamped to make better, too!)
As you know, we’ve done a bit of research over the past few years to make this blog a success. We’ve literally been so fortunate to help over 100,000 moms start and grow their own businesses online.
And to toot our own horn, we’ve created a business that not only provides for our family but also helped John to retire before the ripe “old” age of 30. (and by retire I mean have him join me in growing and scaling our products and business even more.)
Who knew that this passion project of mine would be where it is right now? We get to live the life that we want, work when we want, meet amazing people to help them reach their goals, and sit side by side while doing so. Life. Is. Good.
One of the biggest things that we’ve discovered throughout this entire process is that you can have the best product offerings in the world but without an effective name, you’ll inspire more yawns than customers.
Harsh, right? But as harsh as it sounds, it’s a reality that must be faced.
We also know that even when it might feel like an uphill battle to figure out that perfect name, it’s something that we love doing, we make a great time, and this is what we do. We brainstorm, we talk about it, and we figure it out.
Over the course of 7 years of products, we’ve launched some that have taken off like a rocket, and others that have dwindled like a poof of smoke.
Our latest course, before we changed the name, is the perfect example of this. We named it to be something that made perfect sense to US but it made literally no sense to ANYONE else.
We’ll be happy to share with you the process of how we figured out a name that immediately increased sales and actually turned it into one of our best selling products, ever, at the end of this post….but for now, let’s dive into our top three tips on finding your next product’s name.
Here is the latest video on our YouTube channel where you can hear us (and see us!) talking about finding the perfect product name.[youtube https://www.youtube.com/watch?v=uWuoc46-HIs&w=560&h=315]
Top Tips For Finding Your Next Product’s Name
Make The Product Name Clear
This is crucial and there’s a reason it’s the first one listed. You need to be certain that your product name lets people know what the product is about. This doesn’t mean that you can’t think outside the box…because you should. It also doesn’t mean that you can’t be quirky and funny as well.
But on top of those “wants”, the name choice needs to clearly display what the product is about.
You wouldn’t give a homeschool printable packet the name of “Happy Monday Starter Pack” and expect to get any sales or customers, right? But if you were to change that name to something more targeted, like “1st Grade Math Printable” then you can be certain that those purchasing that item would know exactly what they were getting.
I recently had this instance in my own daily life when I was told we needed to look at buying a Blue Yeti. I thought it was a Yeti cup or a Yeti cooler, but much to my surprise, it was actually a microphone. I didn’t have any desire to actually buy the product because I didn’t even know what it was.
In my opinion, the only way it’s really possible to have a product with a wild and crazy name (Google, Apple) is when it’s a big company with a huge marketing budget. Those two details give them a lot more power to push out products and then educate the audience about what it is.
But when you’re a small business, like most of us all are starting out, it’s imperative to make your product name very, very clear.
The current courses that we offer are a prime example of this.
Blog By Number – That’s our main course and it’s all about starting and creating a blog, with a step by step approach.
Printables By Number – Same thought process as the blogging course, except we focus on….drumroll….printables. 🙂
Your name can be as simple as the product that you’re delivering. If you’re hoping to achieve a result, you need to have a clear name that draws people in and makes them want to buy it.
The name of your product might not be “sexy”, but it does need to be clear.
Have a Catchy Title
Just as important as it is to have a clear product name, it does need to have a catchy title as well to draw in the interest. Even if you don’t consider yourself creative, there are a few tricks and ideas that you can implement.
Think back to your good ol’ high school days and the hours of English and Literature class that you set through. More than likely, there were two topics that you were taught that are totally useful now when you’re trying to scale and launch products.
Alliteration and cacophony are what you need to be racking your brain for right about now. And if you’re forgetful like we are, don’t fret. We’ve got you covered.
Picking a catchy title using alliteration means that you’re going to use the same letters at the beginning of words. An example of this would be “serious savings” or “pitch-perfect”, words and things along those lines.
Cacophony (which is just fun to say on its own) is when you use harsh sounds that stick out in people’s minds. This is like “Coca Cola” and “Spanx”. They have a few letters that have more emphasis on them which makes them easier to remember.
These two ideas for creating a catchy title will help you make your product sounds strong while also being memorable. If you can combine a clear product name with a catchy title, you’ll be setup great to reach your goals.
Keep it Concise
Being concise with your words is a need in almost all things in life. But when it comes to creating a product, don’t panic and start throwing together words to make it work.
This is what people will do when they don’t know what to call their product. And all that will come of it is that they’ll have way too many words that no one will remember.
When you’re creating a product or launching it online, even the URL needs to be short and to the point. The shorter the name, the more people are going to remember it.
Your audience will appreciate that it’s right to the point. Because this will make them feel as though you know what you’re talking about and you’re showing them that you can literally take them from point A to point B in a straight and informative line.
But what happens when you don’t know how to do this on your own?
This is what friends are for! In fact, John helped me so much with this very problem for our latest launch. I had a product name in my head that I loved and understood, but once I started talking to John about it, he helped me realize that the name was only perfect because I knew the product inside and out. To those who were going to buy it, the name literally made no sense at all.
Remember in the beginning when we told you we’d talk about our latest launch fail and how we corrected it and it’s now one of our bests?
This “failed” product was originally named “100 Steps to Success” and I was very proud of that name. To me, it was clear.
But when the sales weren’t coming, it was obvious that it wasn’t as clear as I thought.
I knew we’d created a great product, and while we were getting sales from our loyal customers because they know and trust our authority (thank you all, we love you for that!), the current name wasn’t drawing in what we knew it had the potential to do.
So we sat down and talked about the product. I explained what was in it, the goal of launching it, what the purpose of it was, and just like that, John looked at me and pulled out the new name, which just so turns out to be perfect.
You see…sometimes, you can’t see the forest from the trees because you’re in it. I THOUGHT I had chosen the perfect name for the first round, but that was because I wasn’t stepping back and looking at it from the viewpoint of a new buyer. I couldn’t see past what I wanted to see.
And thankfully, my better half and business partner was there to help me realize that. (we all need someone like this in our life!)
If you’re looking at your product and feel like there is something missing with the title, talk to your family and friends.
Better yet, create a catchy title and then create a tag line with another great option. You can totally have a tagline that can be longer, wordier, and even wackier as well.
Because once they click on your product name because they know EXACTLY what it is, they’re going to find your tag line comforting to know that you’re a relatable person and human as well.
Are you curious to know what we renamed our product so that it went from a “zero” to a “hero”?
What started out as 100 Steps to Success was changed to Little Product Launch Kit and it has done extremely well since the name change. Literally, hundreds of new students signed up because they knew exactly what it was about.
But the crazy cool (ah, see what I did there with the alliteration?!) part is that we literally changed NOTHING about the product at all. ZERO. We just changed the name. It’s still full of the same 100 actionable steps to help you start your digital products, it’s still full of the same templates, all the verbiage is the same telling you what you need to do to create your own products, etc.
We created a product that tells you everything you need to know to grow, scale, and market your product and just made the name better to convert better. It was literally as simple as that.
Final Thoughts About Finding Your Next Product’s Name
Trust us on this one. If your title isn’t catchy, your product is going to be spinning its wheels. People have to know what they’re purchasing.
Because a confused potential buyer will never become an actual buyer.
You need to create a title that is clear, catchy, and concise. And once you do, verify your final choice with close family and friends. Just because something might be obvious to you, doesn’t mean that it’s going to be obvious to everyone else.
Take the time to understand who your audience is, who you’re talking to, and how you’re hoping to present it. If you can do this in the beginning, it’s going to save you so much time later down the road because you’re not going to have to rebrand or rename it again.
With the proper title, your sales should start to take off immediately. And as long as your product is full of amazing content, you’re well on your well to building a network of customers who trust you and will continue to purchase your offerings.