Step by Step: How to Create Printables to Sell

Would you like to learn a new superpower today? Wouldn’t it be great to know how to do something that most new bloggers struggle with for months, or even years?

Not only can you use this skill to grow your blog tremendously, but you can also turn around and make money with it, today! Seriously. If you love this stuff, and you’re really good at it, then do it! Creating little products is fun and easy, and you can sell them over and over again!

I’ll share with you the basics so you can get started right now. I’ll also recommend a few crazy affordable courses so you can learn the in-depth, click by click creation process and setup.

I may be giving away too many of my secrets here. This may not be the smartest move on my part. But honestly, I want to help as many moms as I can change their lives.

Blogging has been completely transformational for me. Over the past two years I’ve been able to grow from making $0 per month to making over $2M over the past few years with this little blog.

How did I do it? Hard work. Consistent effort. Late nights. Early mornings. Blood, sweat and tears. Is it worth it? Absolutely! What would I do differently? I wish I started earlier.

But let’s not get off track, let’s get right into this magical skill that you can learn today and change your online business game.

At the end of the post I’ll share my best example of using this technique + video tutorials! So keep reading, this post is going to be a game changer for you!

how to create printables

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*This post contains affiliate links.

How to Make Printables to Sell and Grow Your Email List

Let’s get into it! One of the easiest ways to passively grow your email list is through printables. Printables are also known as freebies or opt-ins or little digital products when they are used to grow your email list, and I’ll be using these terms interchangeably throughout the post.

When blogging started, it was fine just to have a “sign up to my newsletter” box and increase your email list that way. But since blogs are a bit more popular today, you have to offer an incentive for someone to sign up.

We’re all busy and have full inboxes, so when someone gives out their email address, it has to be for something good – something worth their time – something they will actually use.

Think of it this way, would YOU sign up for your offering or newsletter? How can you make it so valuable that people would actually be willing to pay for it. Keep that in mind as you think about creating an email growth offer.

I’ve been able to grow my email list to over 70,000 subscribers by just offering freebies or printables on my blog. I would strategically place these above blog posts, in the middle of a post, at the bottom of a post, or as a popup. This is the program I use for all my popups.

Printables by Number

Before we get too far, if you need everything in a perfect step by step system, the Printables by Number course does just that! The course covers how to create printables (or other small digital products, like ebooks, templates, planners, etc) to grow your email list, and also how to sell them on your blog, through a funnel or on a third party platform.

Creating small digital products is one of the fastest ways to monetize your blog!

In Printables by Number you’ll get:

  • Over 9 Hours of Step by Step videos (Valued at $197)
  • 10+ Done for You Templates (Valued at $97)
  • Canva and Powerpoint detailed tutorials (Valued at $97)
  • Resource Library by Number (Valued at $47)
  • The Blog Shop Course (Valued at $197)
  • Two Premium Checkout Templates (Valued at $197)
  • Learn how to setup a Sales Funnel or Shop (Valued at $197)
  • 100 Printable Ideas to grow your list and income  (Valued at $47)
  • 8 Drag and Drop Mockups (Valued at $47)
  • How to sell on Etsy – Expert Masterclass

Get the course and printable creation system here today!

What are printables?

A printable is a digital file that you print out and use. Most of the time, it’s in the form of a PDF (Portable Document Format).

Printables are created to be printed out and used. The easiest examples would be a calendar, planner or checklist.

Printables can range from one page to hundreds of pages. Most are free and used to grow an email list, but the good ones you can charge a pretty penny for. Most of the time, printables range from $0 – $50, depending on the amount of content they contain.

What are Popular Printable Ideas?

Any niche can have a printable that works well with it. Below are a few printable examples to give you ideas.

No matter what topics you’re blogging about or what your business target audience is, there is a way to incorporate printables.

Think about quick guides, cheat sheets or diagrams that can help your target audience.

Printable IdeasNiche
Workout TrackerFitness
Phonics Learning PagesHomeschooling
Gardening Plan PrintableHomesteading
Budget TrackerFinance
Yearly PlannerProductivity

Optins and freebies do not just have to be printable PDF documents. Growing your email list can be done in many different ways. If you’re giving away great advice or tips, you can test out different forms of content types and see what resonates best with your audience.

Printables can contain any information, but the most popular types of printables are:

  1. Calendars
  2. Checklists
  3. Coloring Pages
  4. Activity Pages
  5. Quick Tutorials
  6. Reference Guide
  8. Lists
  9. How to videos
  10. Short ebook
  11. Spreadsheets
  12. Cheat sheets
  13. Free stock images
  14. Planner
  15. Printables
  16. Prompts/ fill in the blank templates
  17. Free mini course

Here are more printable ideas you can use right now!

“I’m a mother with 2 kids and all this is just so overwhelming, but you make it seem to much not overwhelming.” – Ashley

Examples of Successful Printables

The Llama Printable – a direct feature of the printable is used on this pin image. The printable is so cute, no text is necessary.

The Teacher Binder – there are multiple pin images promoting the same beautiful printable.

The Recipe Binder – a mock up of the printable is shown on the pin image, showing the reader they’re getting a whole binder full of advice!

Thousands of students have taken the Printables by Number course to grow their email lists and income with printables.

Need more examples – this post has so many more printable ideas and example for you to see!

Here are a few examples of their amazing work!

“I watched this video a few days ago and it was so helpful. I am going back to it for reference now. Thank you so much for taking the time to teach this to us.” – Mary

Why Do You Need an Email List?

But back up, why is growing your email list so important? Because the people who sign up to your email list will one day become your future customers. These are the people that are much more likely to purchase through your affiliate links and recommendations. They will share your articles, comment on your posts and be the first to purchase your new ebook or course!

Every time you email your list you’ll get a flood of readers on your blog eager to learn more. It’s recurring traffic.

Sometimes I think of my email list like a huge dam. Whenever I email them I am opening the floodgates and I have the power to direct that rush of water where ever I need it to go.

  • Do you need traffic to a new sponsored post? Email it to your list.
  • Do you need to do market research and need responses to a survey? Share it with your list.
  • Is one of your affiliate’s running a big sale and you want to help promote it? Send the deal to your email list.

Benefits of an Email List

Growing an email list has an array of benefits.

  • Direct access to your readers.
  • Increase sales everytime you share an amazing offer or product.
  • Better ideas from readers.
  • Great personal connections you can’t accomplish using social media.
  • Help and support when you need it.
  • Grow expertise by helping your readers one on one.

Additionally, if you nurture and educate your email list well, you can predict about $1 per email subscriber per month. It’s a rough estimate of your monthly blog income if you work hard at it.

So if you have a warm email list of 3,000 subscribers, you can expect to make about $3,000 and pay the mortgage with your blog!

Doesn’t that just lite the fire under your tushy to make your first small digital product?

How to Create Printables with PowerPoint

In this step by step video below I’ll show you how I create printables fast! With three little kids, I don’t have hours and hours of time to blog, so I need to be as efficient as possible with my time. This video will show you all my shortcuts and strategies.

Please note, this video was recorded a few years ago. If you want all the updated strategies, enroll in the Printables by Number course that is kept up to date.

“ I use PowerPoint for work ALL the time and never would’ve guessed what a useful tool it would be for blogging. You totally changed my world.” – Haylee

How to Create Printables with Canva

If you’re not a PowerPoint person, you can create beautiful printables with Canva too!

Please note, this video was recorded a few years ago. If you want all the updated strategies, enroll in the Printables by Number course that is kept up to date.

After watching these videos you’ll know how to create and design printables or other small digital products. If you love doing this and you’re good at it you could make money right now by selling your own printables or creating printables for others. Isn’t that a neat idea?

Programs to Create Printables

When it comes to creating printables, there are many programs you can use. But the tried and true ones are below. I’ve used them in different ways for different printables throughout the years. They all have pros and cons.

  • Canva
  • PowerPoint
  • Microsoft Word
  • Google Slides

Start with a program you like and grow from there. Any one of the programs above can create gorgeous printables that sell very well.

Programs to Sell Printables

Once you’ve created your printable, how do you sell it? There are so many programs you can use and I’ve sold my printables in a dozen different ways. Here are the programs I recommend!


You can use Convertkit to sell your printables. It’s super easy to setup and you can even do it on their free plan. It’s great if you’re just starting and want to test the waters, but it’s not your forever system for selling.


Thrivecart is my absolute favorite shopping cart system – the day I implemented it in my business I saw an immediate 25%+ increase in profits. Checkout Thrivecart here!


If you’re just starting out and you don’t want to build an entire blog, you can sell your printables on Etsy. It’s a good place to start and I cover how to be successful with in in the Printables by Number course.

5 Ways to Use Printables to Make Money

There are multiple ways you can use printables to make money. Here are just a few ways you can use these valuable skills to build your own business.

Offer Your Amazing Services:

The quickest way you can make money online is by offering your services. You can find a client and get paid today for work you do.

Sell Printables on Your Blog:

The second quickest way is to sell printables on your blog. This requires you to drive traffic to your blog, so it takes a bit longer to monetize.

Use Printables as a Funnel:

You can make money with printables by using them as part of your funnel. Once someone signs up and downloads your free printable, you can funnel them into customers for your other products.

Once you know how to use printables, you can unleash their power and use them every where in your business!

Not only can they grow your email list, but they can be used all over your funnel to boost it’s profitability!

Printables can be use as a freebie, bump, main offer, tripwire, upsell, downsell, bonus, etc.

Anywhere in your funnel, you can either sell a standalone amazing printable or a pack of printables. You can even use them to boost the value of your already existing products; such as adding printable worksheets to your online course.

If you’re just starting out, use printables to grow your email list and make your first $100+ as a tripwire. Once you’re comfortable with the process, get a funnel software to build a multi step funnel and really see your income grow!

Use Printables as a Bonus

If you have a physical or other digital product, you can add a printable as a bonus to make your offer sweeter. It will help increase conversions and leave your customers feeling happy.

Delight Your Customers

Freebies are great because readers will refer back to them. They will print them out and hang them on their wall or put them on their fridge. This will serve as a constant little reminder of how amazing you are! And every time they open their fridge with your printable on it, they’ll think, “Gosh, I love Suzi’s printables, maybe I should go check out her blog again today!” Or I guess that’s what I hope happens.

“I created a freebie opt-in the week before Christmas and went from 100 subscribers to 620 in less than 3 weeks!! Learned everything I know about blogging from Suzi!!” – Shanna

Principles of a Good Printable

The best types of printables are those that people really want to print out and use. I know that sounds basic, but think about it for a minute.

A great printable is a piece of content that the reader wants to refer to again and again.

They want to put it on their wall, stick it in their notebook, tape it to their bathroom mirror, or carry it around with them in their planner.

A great printable is referred to by the reader over and over. It’s a piece of content they can use.

For example:

  • Think of a conversion chart you tape to your refrigerator door.
  • A 12 month calendar with inspirational quotes that can be used all year long.
  • Or the pretty llama printable used in the example in the video. The printable is being used multiple times as a gift card to friends or family.

Rethink the printables you want to create to grow your email list. Is it something that the reader can use over and over again? Or do they get all they need in 5 minutes from looking at the PDF?

Important Note: Don’t make your printable so simple that someone does not feel the need to save it.

You want to create a printable so good that your reader feels they NEED to save it.

That’s when they sign up and give you their email address – because they want to actually USE the information, not just today, but repeatedly.

Is your printable so good that you’ll want to print it out and use it frequently? If not, think of something that will help your readers more.

Quick Tips on Creating Printables

  1. Lists or calendars work well!
  2. Make sure you offer a quick solution in your freebie. What pain point are you solving?
  3. Put your blog name at the bottom so they know where it comes from.
  4. Include your freebie on your home page and at the top of your blog posts.
  5. Share any new free printables with your existing list to delight them

How to Drive Traffic to Your Printables

There are so many ways to drive traffic to your printables. Below are just a few ideas. I would highly suggest not trying to do all of them, it can get overwhelming really fast. I have to constantly remind myself to stay focused, there are so many shiny objects. But focusing on 1-2 traffic strategies is good enough, especially if you’re only one person running your business.

  1. Write a blog post on a related topic
  2. Do a YouTube video about the printable
  3. Do a Facebook Live promoting the printable
  4. Create pin images, see the examples below. You can either link these pins to a blog post or a dedicated landing page.
  5. Mention the printable in your email list
  6. Add it as a popup on your blog
  7. Share a blog post that talks about your printable on social media
  8. Sign up boxes on your blog
  9. Use printables in webinars as a fast acting bonus
  10. Sharing a landing page to your optin on social media
  11. Popups or call out boxed on your website
  12. Run a giveaway
  13. Create a dedicated landing page
  14. Add a call to action in the banner of your Facebook blog page or group
  15. Promote your freebie on Facebook promo days
  16. Write a guest post and direct people back to your landing page
  17. Add an optin on your About me page

Does Creating and Selling Printables Really Work?

YES! I’ve also done multiple interviews with my successful and amazing students who are making full time incomes with printables. Brew a cup of tea and enjoy all the amazing stories below!

Making $6,000 per month selling printables

Making $2,132 in a month with printables

Making $1,129 in a month with printables

Making $1,000+ with printables

But please remember, not all of your printables will grow your email list or income. Some will be duds and that is okay. You will learn what your audience doesn’t like and what they do like. It will take time and experimenting to grow your list.

I have had, what I thought, were awesome freebies, that I thought people would love and then sadly, nobody did. That’s okay too. I learned from those freebies. I learned what I shouldn’t do. I learned what my audience doesn’t like and I improved upon that and created something new.

I am not promising you creating freebies will grow your list to 20,000 by tomorrow. It will take some time, testing, and tweaking. But the more you create, the more you’ll learn and grow!

Remember, a great printable is referred to by the reader over and over. It’s a piece of content they can use.

Pro Question: Will my readers print this out it’s so good?

Congratulations! You Have a New Superpower!

Goodness! That was a lot! If you’ve completed all those steps, I am super proud of you! Congrats!! I hope you’ve discovered that not only can you create printables to grow your own email list, but if you really love creating them, you can offer it as a service or sell your work! Once you master the skills of creating beautiful and helpful printables, you’ll have a new superpower!

Now that you know how to create gorgeous printables and freebies, please share your success stories below in the comments! Have you made money off printables? How much have you grown you list? Let’s celebrate each other’s successes!!

Next Steps: How to Make Printables to Sell

Little Product Launchkit

If you’re ready to launch your printable or little product business, get The Launchkit! It contains the steps and templates to get you started quickly.

Please note, if you need in depth instructional videos, get the Printables by Number course.

The Little Product Launchkit gives you:

    The complete, easy to follow, and effective way to build your online digital product business
    Checklists, printables, calendars, and more effective designs to build your list and create magnetic product packs.
    Ensure your product sells by creating high-converting, clickable “hero images” to showcase your work in all its glory
    Never struggle to create a high-converting sales page by implementing the exact formula that has built my 7-figure business
    Build your list the right way with this “set and forget” email sequence that creates raving fans quickly on your email list.
    Simply follow the done-for-you prompts and have a proven, high-converting sequence to launch your product!
    Never stare at a blinking cursor when it’s time to update your email list! This framework will help you develop infinite ideas to engage
    Create better blog posts, faster with this simple to follow framework to create optimized posts in record time

Get it here today!

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  • Thank you so much for the video on How to Create Freebies, Printables, and Opt-ins to grow your list. I learned so much and will be able to easily begin creating. I really appreciate it. Do you have a video on how to create editable printables? Or know where I can find a good one similar to what you just did in this video?

  • Hi thanks for this post. It is really helpful. I wanted to as k how you stack up the sheets beautifully like above beside the email opt-in. Do you use canva to stack mutliple sheets side by side?

  • Wow! amazing article Suzi. very clear and detailed explanation for someone who want to create printables. I was actually looking for something like this, luckily I visited your page. Thanks for sharing and helping other bloggers!

  • This post was soooo helpful and I’m definitely saving it for later. Okay, so I have a question though! I really want to make a printable planner that I can sell on my blog. Is it okay/legal to use a free platform like Google Slides/powerpoint/canva and use their graphics to create something new that you can sell? I tried reading some of their legal restrictions and I just got a little confused. When you make your printables that are for sale, do you use one of these platforms to make them and then sell what you made?

  • Oh my Gosh! I’m Microsoft Certified at the Expert level in Word, Access, Excel, and Power Point. But that was in 2004, and a lot has changed since then. It would have taken me hours to create printable’s that I have in the back of my mind. I have a checklist right now, so that will be the first printable I create. Now I can create a printable in a lot less considerable time than what I would have if I didn’t watch this video.
    I can’t wait to get started. I am going to have watch this video a second time (maybe three or four more times) so I can absorb all this information. $9.00 for this whole plan was a Great deal. This package could considerable be sold for a lot more in the neighborhood of $100 – $400. Thank you so much for sharing this with a fellow blogger who’s just getting started (one month anniversary).