small niche make money blogging

How to build a successful blog with a small niche

Have you ever wondered if you could really make a living with a blog when your niche is so small?

Don’t fret! In this post and video I’ve interviewed an amazing blogger and mom of two little ones who makes over $200,000+ per year with her blog!

Are you ready to start your own blog? Here is a super helpful free blog course that has been taken by over 47,500 others!

If there is someone in particular you’d like me to interview, just send me an email and let me know!

This post contains affiliate links, please see my disclosure for more information.

Small Niche Big Riches

Cassidy from SucculentsandSunshine shares actionable tips below how she grew her blog and even made $15,000 in her first year!

January 1, 2012

Shared about photography

Initially wanted to blog about photography

January 1, 2012
February 14, 2013

Succulents & Sunshine

Purchased the domain name for her current blog

February 14, 2013
December 30, 2013

$15,000 first year revenue

Through advertisement revenue and launching her first ebook, she made $15K!

December 30, 2013
December 30, 2017

$100K in a year!

In 2017 Cassidy’s blog made $100,000 in revenue!

December 30, 2017
December 30, 2019

$240K per year

Succulents & Sunshine now makes almost a quarter million dollars per year!

December 30, 2019

Highlights from the interview

Watch the video, but if you don’t have time, here are the tips that made the biggest impact on me.

How to manage a business while raising small kids

Build your team and hire a fantastic assistant. Cassidy has an assistant that helps her with the day to day so she can focus on the creative side of the business.

Learn how to become a virtual assistant here.

How many hours per week does she work?

About 20 hours per week, normally 10-15 hours.

Here are my mom time management tips.

Postpartum depression and blogging

Watch the video at minute 15 – so good!

Income avenues for a small niche blog

Learn more how to make money with a blog.

SEO Organic Traffic Tips

  • Name your images and use the right alt tags.
  • Focus on SEO and optimize blog posts.

If you have an established blog with 30+ blog posts, here is a detailed course on using Google’s search console to optimize old blog posts and get more traffic.

How to serve your audience

Watch the video at minute 29:45 to hear how Cassidy found a very important subset of her audience and help them.

Increase your email sign ups

Mind Blown – amazing email growth tip at minute 33:00!

Related: How to grow your email list with Convertkit.

Find out more about Succulents

Next Steps

Excited about starting a blog? Even if your niche is small, you can build a successful blog where you can have flexible hours, bring in extra income for your family, and live out your passions!

Use this free tutorial to start your blog today.

Share your advice below!

If you have any questions, leave a comment below! What do you blog about? Do you think your niche is too niche? 🙂

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  • Cassidy & Suzi I really enjoyed the video. Great tips and new resource ideas were coming to mind as I was listening will be researching more on my niche.

  • This is AMAZING. I am so determined to figure out how to build a successful blog and hearing stories like Cassidy’s keeps that fire lit! I have struggled with determine my exact niche, but I have ultimately decided to keep pressing forward with what I have and let my niche evolve as it comes! Thank you so much for sharing.

  • Another great interview Suzi! Keep ’em coming. This was inspiring, especially the part about starting her blog even though she didn’t know much about succulents. She just researched and learned along the way. I think that’s awesome

    • Right? And she just kept going – learning more and implementing. Slowly she built an audience and a business! So amazing – and she did this all while growing her family 🙂

  • Cassidy and Suzi – This is awesome. I didn’t realize you were doing these, Suzi. Cassidy – so awesome to see someone else working on a niche blog. Would love to catch up some time and share note. I can see a lot of parallels in our business (I do hardwood flooring).

  • This is so informative and awesome! There are so many resources. The video you have is packed full of such helpful information. I’m excited to dive in to all these links to more info. I love when bloggers add in these timelines to the videos they post. Gosh, so helpful when you’re busy as a mom.

    I just watched a video this morning you posted on YouTube about another successful blogger in a different niche, too.

    Photography is so awesome, and I feel like as moms we always WANT those beautiful memories captured forever, but sometimes we have a hard time figuring it out.

    I’ll be sure to check out her blog, too! Yay!

    • And yes, I do have a mom brain. 😂

      As per usual, I was distracted while commenting, and didn’t finish my thought. Haha

      I Also wanted to start a photography blog and was distracted into a different niche.

      It’s crazy that you can have such a specific niche, where if you think too much about it, you’d convince yourself out of it, but then be wildly successful. We all feel that way, I think. So it’s so helpful to see, YES, you can niche WAY down. In fact you should, because those are YOUR PEOPLE.

      I can’t love this more. Thanks for the inspiration!

      • Thank you so much Beth Ann! So happy you like it – I learned a lot too! Cassidy is super smart and I love what she’s built 🙂 And she did this all while her family was growing! I’m excited to see where your blog goes – stay committed!