how to build backlinks neil patel case study

Neil Patel Case Study

We can’t grow if we’re not learning right? Doing the same thing over and over won’t bring in new results. As content creators, bloggers and entreprenuers, we’re expected to constantly push the limits. It is the only way to grow.

My muscles won’t get any stronger if I keep lifting 10 lb weights. Growth comes with challenge.

So I’m challenging myself and I’m starting with the Neil Patel workout.

How to Build Links like Neil Patel

Neil Patel, is a top influencer on the web and has created one of the 100 most brilliant companies. He is recognized as a top entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. How do you even get on the radar of the United Nations at such a young age?

Well, I’m 30 and I have a little tribe of three kids who recognize me as the world’s best mommy blogger.

But regardless of my astonishing credentials, (just joking), I can learn a lot from Neil Patel.

So I’m challenging myself and implementing his latest article on building backlinks to your blog when no one will link to you.

If his techniques work for Fortune 100 companies, I think they could work for my little blog too.

I’m practicing the “poster boy” technique I learned from Bryan Harris. I’m challenging myself to do all six tactics from Neil’s post.

I’ll cover each tactic briefly below and show my results in depth. Neil does an amazing job of explaining these tactics if you want to learn how to do them yourself.

link intersect backlinking strategy

Neil Patel Tactic #1: Link Intersect

Ask websites to link to you who have already linked to 3 or 4 of your competitors. Because they linked to sites within your industry your chances of getting a link from them is high.

My Results: Not yet started.

image link building backlinking strategy

Neil Patel Tactic #2: Image link building

Search the web for sites that are using your images but not linking back to you, email and enforce that they link to you, the original source.

My Results: Successful and easy.

I have a few images on my blog that I know are pretty popular. They are great visuals and bring in steady traffic from Pinterest. But many sites use them and never link back to me, the original source.

Neil explains how to find sites who are you using your images and enforce them to link back to you, brilliant!

I’ve sent a few emails and received successful responses. I also found a site who was using my infographic and photoshopped my blog url at the bottom and replaced it with their own. I immediately emailed them and requested that they remove the image completely.

Note: Please don’t steal someone else’s work and edit out their website name and replace it with your own. You can easily make your own infographics, and if you’re not a great designer, it’s a few bucks for someone else to do it for you on Fiverr.

The second site that responded to me linked back to my blog, but with a no follow link. I kindly asked them to make it a do follow link. They responded quickly and with a cheery attitude. Win!

Another quick response came from a fellow blogger who missed linking back to me. It’s amazing how quickly you can get a reply from someone if you put the words “copyright infringement” in the subject line. Thank you Aidan for the credit back to my blog! Another win!

One more below! This one came four days after I sent the original email. That’s still record time to get a new backlink. If I were to guest post on a blog for a backlink, it would take me at least a month.

I found a number of spammy websites using my images. But it was nearly impossible to get contact information for them, so I doubt they’ll respond.

But overall, using tactic #2 – image link building works like a charm!

You may not have many images on your blog right now, so remember to add interesting charts, infographics or pretty printables to your posts. They will increase your traffic and may potentially be an opportunity for a great backlink in the future.

link reclamation backlinking strategy


Neil Patel Tactic #3: Link reclamation

As you grow in popularity, people will mention you but forget to link back to your site.

My Results: Not yet started.

performance based press moving man method backlinking strategy

Neil Patel Tactic #4: Performance-based press

Use PRserve to help you get mentioned on sites such as TechCrunch and Entrepreneur.

My Results: I’ve reached out to PRserve to start the process.

infographics backlinking strategy

Neil Patel Tactic #5: Infographics

Create infographics of content in your market that has hundreds of backlinks. Email the sites who backlinked to the original article and ask them to embed your infographic.

My Results: In progress.

I love infographics. And when I saw Neil mentioned using infographics in a completely new way to get backlinks, I was hooked! But instead of doing exactly what he mentions in his post, I’m making a slight spin to it.

I’ve created an infographic of Neil’s six tactic post with the high hope that he will embed my infographic and link back to me!

I might be reaching too high, but I’m putting a little prayer power behind this.

And besides, the infographic looks fantastic and will probably help Neil’s article get even more shares!

How to Build Links When No One Will Link to You

Share this Image On Your Site

He gets a professional infographic, I get a backlink – win win?

I hope so! Maybe this should become tactic #7 – create an infographic for the site you want a backlink from.

Although, it’s a lot of work for one link. But golly, it’s Neil Patel – did you read the intro?

I’l update this post if this is successful, stay tuned!

moving man method backlinking strategy

Neil Patel Tactic #6: Moving Man Method

Find a dying business that’s in your niche and ask sites that link to it to replace their broken links with your content.

My Results: Not yet started.

In conclusion: Neil Patel Case Study Results

I will keep this post updated as I try and test out each of Neil’s backlink tactics. Check in weekly to see my progress.

Thank you Neil for sharing such amazing methods to help build backlinks – I really hope #5 works for me! 😉

Leave a comment below and let me know how you build backlinks. Have you tried any of the methods above?

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  • Wonderful blog,

    Thanks a lot for sharing the great piece of information with us. I have ever read. I’ll be implementing a few things in my own way. I’m really glad this was helpful. All the best with your new blog!

    Best regards,
    Kishan Vishwakarma

  • Perfect timing, we are looking to start working on gaining backlinks for our site this week. Thank you for the awesome tips, I’m a huge fan of both you and Neil Patel.

  • Oh you clever clever girl! Love it all.

    I’ll be honest… I never understand Neil Patel’s language. The posts are so long and I am attention deficit. You put it so easy to understand. 😀

    love the infographic. I hope he embeds it.

  • Wow! This is such a useful post!

    I have a pretty new blog so I couldn’t find any of my images used without a backlink. But I am going to start reaching out to blogs to ask for a backlink!

    I am also going to take a stab at my first infographic!


  • This is such helpful information Suzi! I’ve yet to start my blog, but I am sure to add this to my bloggers tool belt!

    I hope you are able to get the back link for that awesome inforgraphic you made! It looks so professional! I don’t see how he could pass on that!! Great job!

  • Hi Suzi!

    I love Neil Patel and think it’s awesome that you’re doing a case study. I’d like to implement some of these tactics too and will follow along with your progesss and results. Thanks for sharing them!

  • Wonderful post Suzi! This is jam packed with information and I love the infographic. You’ve captured the essence of his message for lay audiences.

    This is a keeper I’ll definitely share! And I hope Neil does the same. ☺️

  • Such a great post, Suzi! I love Neil’s stuff. He always has such insightful info on his blog.

    I’m going to bookmark this one to come back to and read as you update it.

    I think your infographic is fantastic and using Bryan’s poster boy method is genius. ? Good luck!

  • Thanks for putting these together, Suzi! You create great infographics! I’ll try a few of them and see how it works. 🙂

    Also hoping that you will get a linkback from Neil Patel himself. 🙂

  • This is great information! I have never heard of a lot of this! It makes perfect sense! I hope Neil uses your infographic and it works for you because it is a fantastic infographic and is very helpful! You are amazing! I learn something new everytime I visit!