Mailchimp alternatives - free email marketing software startamomblog fi

Mailchimp Alternatives – 11 Popular and Free Email Marketing Services

So many times I’m asked about the options available for Mailchimp alternatives or other free email marketing services. While many of you know I’m a huge supporter and affiliate of ConvertKit, I am also aware that there is a fee associated with the use of that email marketing platform that many people don’t want to start paying quite yet. Fees may not be fun, but if you are wanting to start an email list to stay in contact with your audience, it’s important to find a mass email service that will fit your needs.  

If your on the hunt for Mailchimp alternatives or another free email marketing service, rest easy knowing that there are options out there and available! All it takes is a bit of time and research and you can find the email automation service that you’re looking for. Or if you found this blog post, you’re in luck, because I just did the work for you!

I’ve included 10 suggestions for free email marketing services  that anyone can use! Please keep in mind that many of the software services I showcase below have limits to their free plans, so be aware. 

*This post contains affiliate links.

Mailchimp alternatives - free email marketing software startamomblog

Free Email Marketing Software Services aka Mailchimp Alternatives

Mailchimp alternatives email marketing software free startamomblog

Here is a high level overview of the services for your convenience. Save this chart or pin it to Pinterest so you know which email service to sign up for!


I use and love Convertkit. I’ve been using them since May 2016 when my list grew to over 1,000 and I knew I needed more capabilities than the free program I was using at the time. The biggest contributing factor to my income per month is the size of my email list. There is a direct correlation between the growth of my email list and the growth of my monthly income.

COST: Convertkit is free for the first month if you use my affiliate link to check it out. After that it is $29/month for up to 1,000 subscribers.

Pros of Converktit?

  • It integrates with everything!
  • Simple to use and advanced enough to turn your blog into a business with tagging, automations and sequences.

Cons of Converkit?

  • Only free for the first month.


MailerLite makes it super simple to send emails with a drag and drop option that anyone can use.

COST: FREE plan of up to 1,000 subscribers free with no limit on the number of emails being sent. Once you need more, prices start to vary on your needs.

Pros to MailerLite:

  • Tons of hints and notes included to help you along the way
  • No limit to the number of emails sent

Cons to MailerLite:

  • As your business grows, you may need to transfer over to a larger email automation

 Constant Contact

Constant Contact is a powerful email marketing software made simple. It’s a fantastic choice if you’re an ecommerce store and need beautiful templates and well designed emails.

It also integrates well with Facebook, WordPress, Shopify, Quickbooks, Salesforce, Outlook and Hootsuite. They’ve been around for over 20 years, so you’re in good hands.

They have a 60 day free trial and beginning plans start at $20 per month.

Test out Constant Contact today.


Everyone loves the little monkey, right? MailChimp is actually one of the most popular options that many people use to create their email newsletter with ease. I had to include it in the list so that an accurate comparison can be done.

COST: Forever Free plan allows you to have up to 2,000 subscribers and send out 12,000 emails/month as well. Once you get past those points, you can upgrade and use MailChimp and their services with plans starting as low as $20/month

Pros of MailChimp?

  • Easy integration to work with WordPress, Twitter, Facebook and other social media platforms
  • User-Friendly

Cons of MailChimp?

  • Not all features are available when using the free feature (a bit limiting but not a deal breaker!)


Drip is a great option to have because it offers amazing features and a great support system to help you through all the questions that may arise.

COST: Their monthly free option gives you unlimited emails to send out to up to 100 subscribers.

Pros of Drip?

  • User friendly and strong support customer service

Cons of Drip?

  • Doesn’t allow for as many subscribers in their free plan as other options


If you’re looking for a simple platform that allows you to stay in contact with your followers, Benchmark may be a great option for you. Their platform is so easy that it’s possible to design your newsletter in less than 15 minutes.

COST: Free plan allows you to have up to 2,000 subscribers and send out 14,000 emails/month. Once you surpass those numbers, they have options to upgrade to plans starting at $13.99/month.

Cons of Benchmark?

Not as user-friendly to integrate your current email list into their platform

Pros of Benchmark?

Easy of use and customizable templates

Mailchimp alternatives - free email marketing software


Zoho makes it easy to reach your followers and clients with ease. Their platform allows variety to be added as well and gives you the chance to be creative.

COST: Free plan allows you to send 12,000 emails per month to up to 2,000 Subscribers. If you need a larger package option, you can choose to pay by email, by subscribers to better suit your needs.

Pros of Zoho?

Can customize your own email templates

Cons of Zoho?

Price can get expensive quickly depending on how large your audience is

Doesn’t allow you to have videos added to your emails or newsletters that you send out

 Email Elastic

No matter what size of email list you need, Email Elastic has you covered. With an easy to use interface (no coding needed!) you can create your own email templates with ease.

COST: Their free plan gives you 150,000 emails per month, absolutely free. If you happen to need more than this, they do start charging per email that you send.  

Pros to Email Elastic:

Templates that are already designed and ready to go

Cons to Email Elastic:

Can start to get a bit pricey when you have to pay for each email over the limit


Campayn gives instant access to dozen of easy to use email templates and allows you to import your contact list with ease.

COST: Free for 12,500 emails to send to 500 subscribers and does include one autoresponder option as well. Other pricing starts at $19/month.

Pros to Campayn:

The free version includes a few advanced features that are easy to use

Cons to Campayn:

You can only have one user for their monthly prices and have to pay to add another

Mad Mimi

With easy integration and a ton of great templates, Mad Mimi makes it extremely easy to send emails quickly.

COST:  You can send emails to up to 100 contacts per month, and unlimited emails to them each and every month. If you need to send to more than 100, the next tier starts at $10.

Pros to Mad Mimi:

Good customer support and easy to use templates

Cons to Mad Mimi:

Expensive monthly fees compared to other options


While this may be one of the newer email marketing software available, they are giving the other options a run for their money! Easy to use and packed full of great features, SendPulse may be a great decision for you and your business.

COST: If you have less than 2,500 subscribers, sending up to 15,000/month is free. After that threshold, the pricing starts at $23/month.

Pros to SendPulse:

Drag and Drop Editor

Cons to SendPulse:

Sending emails may take a bit longer using their server than others


Reachmail is a wonderful tool for being able to send a lot of emails at once to your subscribers. With a ton of templates to choose from, you’ll have the capability to really focus in on how you want your email to look.

COST: Free to send up to 15,000 emails/month to up to 5,000 varying subscribers. Once that limit is reached, the next plan option starts at $10/month.

Pros to Reachmail:

Many great features that other companies charge extra for are included in the Free option

Cons to Reachmail:

You don’t have access to any type of analytics until you start paying for a plan

Mailchimp alternatives - free email marketing software startamomblog

Which Free Email Marketing Service Is Right For You?

While the 11 options listed above are great ways to reach your audience without having to spend a ton of money, it’s important to still do your research to find the email marketing platform that’s right for you.

Compare prices, features, and included options to make certain that anything and everything that you want is covered. There’s nothing worse than starting with an email option to only find out that you’re going to have to switch everything to another choice in the near future. If you can plan ahead and know what you are going to anticipate needing, it can save you time and energy in the long run.

Before you decide on what type of plan you are going to need, think about the future uses that you plan on needing to create an email list for. Are you going to create printables to entice readers to subscribe, will you be creating courses and need robust integrations, and do you want your email service to help you build automatic funnels to increase sales?

Whatever your current need is, remember that the need is going to grow. Starting out with one of the free plans now is a great option, but it’s important to think long-term as well. Find an email platform that you can transfer and transition seamlessly when you do need a bigger plan. You’ll be so thankful that you do!

And one other tip that I want each and every one of you to remember? Always, always, always set up an email for yourself that uses your domain name. While the email accounts at Gmail or Hot mail or Yahoo may be popular, they are notorious for heading straight to spam. If you are only getting so many free emails to send to your subscribers, do you really want a large portion of them heading straight to your subscriber’s spam box? Absolutely not! Instead, set up an email with your domain name. It won’t filter the same way as other spam mail does and there’s a good chance that it will be sitting and waiting in your subscriber’s inbox when they check their email in the AM.

I highly recommend ConvertKit even if you’re starting out. It has helped me grow my blog into a business and I’ve been using it for years. But because options are nice to have, there are different email marketing services that may serve your needs too. I hope the list above showcasing other email marketing services and MailChimp alternatives help you find the perfect service! Any way that you can find and afford to get your email to your subscribers is always a great choice!

Let me know in the comments below, what are you using to build your email list?

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